José Romano Elected Orange Bowl Second Vice Chair


jose_romano_IMG_0589[1]José C. Romano was recently elected as second vice chair of the Orange Bowl Committee at the organization’s annual elections in February. Romano is the Assistant Vice President, Business and Community Relations for Baptist Health South Florida.

Romano has been a member of the Orange Bowl Committee since 2005 and has served on a number of subcommittees including chair of the Marketing Committee; vice chair of Football Host for Ohio State in 2013, Georgia Tech in 2014 and as chair for Clemson this past year; chair of Rhapsody in Orange and the National Championship Gala; and has served on the Board of Directors for the past four years.

“Having served as an Orange Bowl Member since 2005 has been an incredible privilege,” said Romano. “To witness firsthand what the OBC does for our community has been awe-inspiring; from providing the opportunity for the youth of South Florida to express themselves and excel through sports to working hand in hand with the communities we serve to improve the built environment through our Legacy Gifts at Moore Park, Carter Park and Ives Estates Park.  I joined the OBC to be an ambassador of South Florida, and I feel humbled that my peers consider me worthy to lead our organization and be a steward of the traditions of the OBC.”

In his role at Baptist Health South Florida, Romano is responsible for the strategic direction of the organization’s community partnerships, including those with local municipalities and chambers of commerce. He is also responsible for new business development and marketing efforts focused on growing Baptist’s Centers of Excellence and their Worksite Wellness Solutions with the goal of maximizing brand awareness, profitability and Patient Satisfaction.

Romano is an experienced executive with a successful track record in developing go-to-market strategies for companies in a wide range of industries. He has experience in general management roles as well as functional expertise in marketing, market and financial analysis, corporate communications, business development and strategic planning. In 2010, he was named one of the “40 under 40” prominent media executives by Internationalist Magazine.

Over the years, José has distinguished himself as a philanthropist and civil servant. In addition to his involvement with the Orange Bowl, he actively serves on various community boards, including the Young Philanthropists of Baptist Hospital and Zoo Miami Foundation serving as its Treasurer. Romano is a Trustee Member of the Greater Miami Chamber of Commerce and is vice chair of the Sports Committee. In addition, he was recently named to the Cuban National Council Board of Advisors and is the chair of the American Heart Association Multicultural Leadership Committee.

Romano graduated from Georgetown University with a degree in International Finance and went on to earn his MBA in Marketing from the University of Texas.

President and Chair Michael Chavies leads the Orange Bowl Committee in the current 2016-17 campaign with President-elect and Chair-elect Don Slesnick and First Vice Chair Sean Pittman slated to follow him to the president and chair position preceding Romano.

Romano is now in line to serve as president and chair of the Orange Bowl Committee for the 2019-20 season. During his presidency, he will oversee the Orange Bowl Committee as it hosts the 86th Capital One Orange Bowl on January 1, 2020.


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